WeSC had the idea to do its tribute by urban tags with Apple's codes : colors and shape of apple.
To me, they thought more about business than real homage. Indeed, this is also a way to do advertisement via sad news. I don't think this will give them a nice brand image : using "street art" is more for a rebellion than a tribute.
Interesting point of view. Again, I'd like you to relate more about your company in response to this kind of announcement by a competitor. Differential your company, explain your policy, make your community understand why your position is more authentic, trustworthy, etc...
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